July Lunch Report
Keefy • August 15, 2024
Our speaker was Henry Nixon Marketing Director of Zwift.
July lunch Report
Our speaker was Henry Nixon Marketing Director of Zwift.
He started by giving us an insight into the Zwift programme.
Then he went on to mention how it is transforming African Nations by allowing potential riders to produce evidence of their power and output data, which allows Nations with limited resources to show European development teams the potential of their cyclists giving them the opportunity to follow in the tyre tracks of Biniam Girmay.
He spoke about Zwift sponsorship of Tour Femme and audience figures for women's racing, which were as high as the TV viewers for the Giro. This he saw as a big area of growth in cycle sport and that is why Zwift agreed to the sponsorship deal.
He then took a few questions from members . Then, he closed by saying how honoured he was to speak at the Pedal Club.
Cheers Keef
The May Flyer Double 100 (also known as the SWRC May Flyer) is a long-standing cycling sportive in the UK. It is organised by the South Western Road Club (SWRC) and has been running for over 25 years. The "Double 100" refers to the event's signature offering of two distinct route options for participants: The Flyer: A 100-kilometre (approx. 62-mile) route that meanders through the North Downs and Surrey Hills. The Flyer Challenge: A 100-mile (approx. 162-kilometre) route that crosses the North Downs into West Sussex and back. Event Details Next Event Date: Sunday, 17th May 2026. Start/Finish Location: Cobham Village Hall, Surrey. Terrain: Scenic but challenging, featuring notable climbs like Staple Lane, Pitch Hill, and Combe Bottom. Entry: Limited to 500 riders, with registration typically available through platforms like SiEntries. Charity: All profits from the event are donated to local charities. https://www.swrc.org.uk/may-flyer/about-the-may-flyer
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