July Lunch Report
Keefy • August 15, 2024
Our speaker was Henry Nixon Marketing Director of Zwift.
July lunch Report
Our speaker was Henry Nixon Marketing Director of Zwift.
He started by giving us an insight into the Zwift programme.
Then he went on to mention how it is transforming African Nations by allowing potential riders to produce evidence of their power and output data, which allows Nations with limited resources to show European development teams the potential of their cyclists giving them the opportunity to follow in the tyre tracks of Biniam Girmay.
He spoke about Zwift sponsorship of Tour Femme and audience figures for women's racing, which were as high as the TV viewers for the Giro. This he saw as a big area of growth in cycle sport and that is why Zwift agreed to the sponsorship deal.
He then took a few questions from members . Then, he closed by saying how honoured he was to speak at the Pedal Club.
Cheers Keef
Nina Lavenu (AG Insurance Soudal Development Team) and Matt Bostock (Rapha CC) took victory as domestic cycling returned to the Square Mile for the London Nocturne, Lavenu delivered by teammate Leonie Bentveld after a crash helped create the decisive nine-rider split in the Elite Women’s race, before Bostock held off national champion Cameron Mason from a four-rider break in the Open race. Featured image: Milan Josy/The British Continental
Strategy aims to deliver 5,000 new walking, wheeling and cycling routes and 10,000 safer crossings over the next 5 years.
Our riders are on a level playing field with any of the WorldTour-funded junior teams' – Ineos Grenadiers-backed development squad launched (Camsmajaco comes out of merger between Fensham and Tofauti)
