July Lunch Report

Our speaker was Henry Nixon Marketing Director of Zwift.

He started by giving us an insight into the Zwift programme.

Then he went on to mention how it is transforming African Nations by allowing potential riders to produce evidence of their power and output data, which allows Nations with limited resources to show European development teams the potential of their cyclists giving them the opportunity to follow in the tyre tracks of Biniam Girmay.

He spoke about Zwift sponsorship of Tour Femme and audience figures for women's racing, which were as high as the TV viewers for the Giro. This he saw as a big area of growth in cycle sport and that is why Zwift agreed to the sponsorship deal.

He then took a few questions from members . Then, he closed by saying how honoured he was to speak at the Pedal Club.

Cheers Keef